The advertising and marketing world is chock-full of events claiming to be unmissable. As agency owners and professionals know, the buzz that surrounds some industry conferences alone is enough to lead scores of people to flock to them every year. How can you tell which ones are worth not only the hype, but also the expense?

Conferences are essential to a digital agency because of the wealth of networking opportunities and industry knowledge participants are exposed to. However, not all meetings offer the same depth of experience. Some have far more traffic and big industry names in attendance. Those are the conferences where a rising star within the industry is most likely to get noticed.