The success of any newly launched business is going to hinge on how much visibility and trust it can generate. Public relations can effectively bridge the gap between a great idea and a profitable offering by positioning a new brand in conversations that help it build not only awareness, but also trusted authority.
In an always-on, multichannel world where most people spend a significant amount of time online every day, marketing has become a nuanced and high-stakes psychological game. By understanding how consumers feel and think—the delicate interplay between emotion and rationality in buyers’ decision-making—marketers can craft more compelling messages that will stand out and resonate with target audiences navigating endless seas of digital content.
A global sponsorship can help a brand gain exposure among new audiences, expanding its reach beyond local and domestic markets into marketplaces that it could not have otherwise penetrated. By committing resources, money and time to special events or programs that align with causes that are close to the target audience’s heart, a brand can earn a reputation for supporting endeavors consumers care about, creating a cascade effect wherein positive exposure leads to brand recall and affinity, then attraction, conversion and, ultimately, loyalty.
Thanks to the speed at which internal problems at a company can spread on social media and create a public relations nightmare for the business, crisis management skills are in high demand today among PR professionals. When issues occurring inside an organization make their way into the public eye, the negative reaction of consumers can have a devastating effect on the brand’s bottom line.
Hashtag campaigns can go viral quickly if enough social media users jump on the bandwagon. When brands are able to come up with a hashtag that captures the interest of audiences on social media platforms, the results can be phenomenal for their marketing. However, not just any old hashtag is going to produce these kinds of outcomes.
Professionals working in public relations use digital channels to connect with consumers and build relationships that create trust in the company and its offerings. Good PR can be a game-changer for a business that relies heavily upon a positive public perception to fuel its profitability.
Building a contact list is a key step companies must take before they can launch email marketing campaigns that help them reach and connect with their target audience and convert prospects into customers. To create an effective list, marketers must first convince consumers to join it and then retain their attention by consistently sending engaging content that inspires them to open branded emails when they hit their inbox.
Partnering with major influencers such as celebrities and professional athletes isn’t financially feasible for every business. This is one reason why more brands are integrating micro-influencer campaigns into their marketing strategies these days.
For marketers in many industries, work slows down during the summer months as business begins to lag, budgets are reassessed and employees take time off. While some teams will move dormant internal projects off the backburner, engage in professional development or find other ways to leverage the downtime, others take advantage of the inevitable summertime slump by getting ready for their fall campaigns.
Every startup today needs to leverage marketing technology to be able to grow, scale, build strong customer relationships and keep up with competitors. However, not every startup has a huge marketing budget, and most can’t afford to spend those dollars on consulting fees and solutions that may not meet their needs in the end.