The success of any newly launched business is going to hinge on how much visibility and trust it can generate. Public relations can effectively bridge the gap between a great idea and a profitable offering by positioning a new brand in conversations that help it build not only awareness, but also trusted authority.
In a hypercompetitive online environment where every social media comment stands to influence brand perception and loyalty, a strong social monitoring program does more than just collect data. By leveraging mindful attention and thoughtful responses to mentions, brands can turn simple conversations into serious opportunities.
When attention spans are ever-decreasing and visuals are processed faster than text, landing page design can make or break a conversion. While creating compelling call-to-action copy is crucial, the visual experience leading up to that CTA must also guide users effortlessly toward the intended goal.
In addition to leading the way as a visionary, the chief executive officer of any business typically serves as the de facto “face of the company,” answering media inquiries, doing live interviews and keeping employees, board members and other stakeholders up to date on the current business strategy, initiatives, results and outlook. But what happens when a CEO comes under public scrutiny and pressure mounts on company leadership to address a reputational crisis or scandal introduced by the chief executive?
Companies can influence these personalities through a well-crafted employee value proposition (EVP). An EVP is an experience an employer provides its workers in exchange for their labor. This experience, in most cases, holds far more value in motivating employees than just a salary.
We need to ask ourselves the hard questions before challenging other people’s perceptions.
Building a contact list is a key step companies must take before they can launch email marketing campaigns that help them reach and connect with their target audience and convert prospects into customers. To create an effective list, marketers must first convince consumers to join it and then retain their attention by consistently sending engaging content that inspires them to open branded emails when they hit their inbox.
While every industry is unique, this process will hopefully illuminate critical details often overlooked and help inspire a custom plan for your company.
For marketers in many industries, work slows down during the summer months as business begins to lag, budgets are reassessed and employees take time off. While some teams will move dormant internal projects off the backburner, engage in professional development or find other ways to leverage the downtime, others take advantage of the inevitable summertime slump by getting ready for their fall campaigns.
Every startup today needs to leverage marketing technology to be able to grow, scale, build strong customer relationships and keep up with competitors. However, not every startup has a huge marketing budget, and most can’t afford to spend those dollars on consulting fees and solutions that may not meet their needs in the end.