Hashtag campaigns can go viral quickly if enough social media users jump on the bandwagon. When brands are able to come up with a hashtag that captures the interest of audiences on social media platforms, the results can be phenomenal for their marketing. However, not just any old hashtag is going to produce these kinds of outcomes.
Professionals working in public relations use digital channels to connect with consumers and build relationships that create trust in the company and its offerings. Good PR can be a game-changer for a business that relies heavily upon a positive public perception to fuel its profitability.
Partnering with major influencers such as celebrities and professional athletes isn’t financially feasible for every business. This is one reason why more brands are integrating micro-influencer campaigns into their marketing strategies these days.
For marketers in many industries, work slows down during the summer months as business begins to lag, budgets are reassessed and employees take time off. While some teams will move dormant internal projects off the backburner, engage in professional development or find other ways to leverage the downtime, others take advantage of the inevitable summertime slump by getting ready for their fall campaigns.
An explainer video is an excellent way to introduce potential customers to your company or a new offering. The goal of an explainer is to explore a problem your product or service solves, then show viewers why they need it and why they should choose your brand over your competitors.
While search engine optimization once relied almost exclusively on refining text to better match the words people most frequently typed into search browsers, today’s users are embracing voice search in a big way. This evolution, driven by the popularity of voice assistants and smartphones, makes it fast and easy for searchers to simply ask a smart speaker to find the information they seek.
Even if you’ve struggled to get the results you seek from your social media retargeting campaigns, don’t write off this tactic. The truth is, retargeting on social media can be a highly effective way to regain the interest of users who didn’t convert the first time they visited your website. However, if you rush into a remarketing campaign without a solid strategy, it can lead to careless mistakes.
There’s an old saying that goes, “There’s no such thing as bad publicity.” While this might be true in terms of Hollywood, the reality for a business is quite different. Publicity stunts have a chance of going viral if they’re executed well or damaging the company’s reputation immensely if done poorly.
Content remains king on the internet, and its success doesn’t seem to be stopping any time soon. There’s no question that content marketing is among the most viable methods for businesses to plan and execute their marketing strategies. It is the most cost-effective method for a company to reach out and engage its customers while building its brand presence.
The Super Bowl remains one of the most-watched TV programs in the entire country, year after year. While not every business has access to the kind of budget to put a TV ad on at halftime for the Super Bowl, there are several other options that businesses can look at.