When attention spans are ever-decreasing and visuals are processed faster than text, landing page design can make or break a conversion. While creating compelling call-to-action copy is crucial, the visual experience leading up to that CTA must also guide users effortlessly toward the intended goal.
Marketing a product directly to consumers today means navigating a constantly evolving and increasingly fragmented digital landscape being shaped by AI, shifting search behaviors and new consumer expectations. To succeed, brands need more than keyword optimization; they must also connect with real user intent and build trust across multiple platforms.