Building a contact list is a key step companies must take before they can launch email marketing campaigns that help them reach and connect with their target audience and convert prospects into customers. To create an effective list, marketers must first convince consumers to join it and then retain their attention by consistently sending engaging content that inspires them to open branded emails when they hit their inbox.
Partnering with major influencers such as celebrities and professional athletes isn’t financially feasible for every business. This is one reason why more brands are integrating micro-influencer campaigns into their marketing strategies these days.
While every industry is unique, this process will hopefully illuminate critical details often overlooked and help inspire a custom plan for your company.