New automated tools are making the optimization of websites for search engines easier than ever. Nonetheless, some common SEO errors may still be overlooked by those responsible for managing those technologies as they seek to ensure they deliver the desired results and boost the business’s search engine page rankings.
For marketers in many industries, work slows down during the summer months as business begins to lag, budgets are reassessed and employees take time off. While some teams will move dormant internal projects off the backburner, engage in professional development or find other ways to leverage the downtime, others take advantage of the inevitable summertime slump by getting ready for their fall campaigns.
Every startup today needs to leverage marketing technology to be able to grow, scale, build strong customer relationships and keep up with competitors. However, not every startup has a huge marketing budget, and most can’t afford to spend those dollars on consulting fees and solutions that may not meet their needs in the end.
An explainer video is an excellent way to introduce potential customers to your company or a new offering. The goal of an explainer is to explore a problem your product or service solves, then show viewers why they need it and why they should choose your brand over your competitors.
While search engine optimization once relied almost exclusively on refining text to better match the words people most frequently typed into search browsers, today’s users are embracing voice search in a big way. This evolution, driven by the popularity of voice assistants and smartphones, makes it fast and easy for searchers to simply ask a smart speaker to find the information they seek.