Getting a message out in the early days of agency marketing simply meant buying ad space in a magazine or mass media outlet. Today’s world of marketing is a wholly different situation. With the focus on social media interaction at the core of many marketing campaigns, there is less of a “scattershot” approach and more of a focused drive to get the right message to the most suitable consumers for the product.
Expansion is one of the most exciting parts of business growth. However, new markets may be significantly culturally different from the company’s traditional customer base. That’s why a business should have a framework in place to gauge the response of the new audience before it releases its product or starts providing services in that market.