Vanessa Mondragon’s interest in marketing and human behavior developed through hands-on experience working with systems, audiences, and performance driven environments. Early roles that required precision, accountability, and communication helped her understand how structure, clarity, and strategy influence outcomes. These experiences later became the foundation for her work in digital marketing, brand management, and audience engagement.
She has focused on building real world experience in marketing strategy, SEO, and content development. Her work centers on understanding audience behavior and translating insights into measurable growth through thoughtful campaign execution.
In 2022, Vanessa joined Twistlab Marketing, first as a Digital Marketing Intern and later as a Digital Marketing Specialist. In this role, she contributes to client account management, social media strategy, advertising campaigns, and internal frameworks that streamline creative workflows. She has developed SEO optimized website copy, reorganized and revitalized YouTube channels, and built scalable content and design systems using tools such as Figma, Photoshop, Canva, and iMovie.
Vanessa’s marketing work has delivered measurable results for local businesses. One client experienced a 1,349 percent increase in post interactions, a 123 percent increase in website taps, and a 220 percent increase in overall content engagement. In a freelance role managing social media for a retail brand, she helped achieve a 213 percent increase in Instagram post interactions and a 99.1 percent increase in website visits by refining audience targeting, improving website usability, and implementing a consistent content strategy.
In addition to agency and freelance work, Vanessa is an Airbnb host, where she applies branding, customer experience, and operational strategy to a competitive short term rental market. She manages listings, optimizes presentation and messaging, and focuses on guest experience to drive positive reviews, repeat bookings, and strong performance metrics. Hosting has further strengthened her skills in audience perception, brand trust, and conversion driven communication.
Vanessa is currently working on multiple marketing projects simultaneously to continue expanding her practical experience in digital strategy and brand development. Her long term goal is to educate and support local businesses by simplifying digital marketing concepts and helping brands stand out through clear messaging, strong visual identity, and data informed decision making. Known for her work ethic, adaptability, and results driven mindset, Vanessa brings both structure and creativity to every project she undertakes.