Start-Up Website

Problem:

The founders of Shoozat had a great idea to sell shoes, bags, and accessories from name brands like BCBG, Ed Hardy, Jessica Simpson, Lucky, Nine West, Anne Klein, and others. Their goal was to be a quality leader in this market and not focus on price sensitivity, but they knew they would have a difficult time developing credibility in the market where there is not only high levels of competition, but high distrust for new website retailers as well. They needed help developing a credible website while quickly establishing credibility and exposure in the market.

Solution:

It was clear from the beginning that Shoozat would need an extremely well-designed and well-branded website that would mimic, in subtle ways, familiar characteristics of other high-end retailers in this market. We created a branding campaign that covered everything from the shoeboxes and clothing tags to complete training of the representatives answering sales calls in order to make the branding cohesive. For awareness, we created a combined PR and social media campaign that, within one year, gained 40,000 organic “likes”. We followed that with an aggressive SEO campaign and a print campaign that targeted very niche demographic areas. Shoozat’s success story is one that we take pride in being a part of.

What They Said:

"Twistlab Marketing has partnered with us on several projects in the past, and this latest project was a culmination of advice, design, and strategy guidance that was invaluable. We will continue working with him well into the future."