Sami Al Mashni is a communications strategist with over three decades of experience shaping brand narratives and driving business growth for some of the world’s most iconic automotive brands, including Mercedes-Benz, Rolls-Royce, and Infiniti. Known for transforming complex communication goals into clear, impactful messaging strategies, Sami specializes in aligning marketing communications with corporate objectives to enhance brand equity and customer engagement.
Throughout his career, Sami has played a pivotal role in strategic planning, campaign development, and integrated marketing initiatives. At INFINITI, he worked closely with divisional leaders to develop unified strategies, provide insights based on the competitive environment, and execute multi-channel promotional campaigns, all while maintaining consistent messaging across various touchpoints.
Sami’s leadership at Rolls-Royce exemplifies his ability to blend storytelling with results-driven communication. He successfully reintroduced the brand to the Saudi market, leading the launch of the Rolls-Royce Ghost and orchestrating campaigns that boosted overall sales by 250%, while ensuring a consistent corporate identity across all customer-facing materials. Similarly, during his tenure with Mercedes-Benz, he led the rollout of new models through innovative product positioning, event management, and targeted messaging strategies.
Sami’s expertise serves our clients through brand storytelling, market positioning, internal communications, campaign strategy, and customer experience optimization. He brings a global perspective and a proven ability to craft narratives that inspire action and build lasting connections between brands and their audiences.