“After an organization and leadership change, I contracted with Twist Lab to craft an updated Employee Value Proposition to understand what employees love, what they believe about the future, and why they stay – and with this understanding develop messaging intended to increase recruiting and retention efficacy. Their brilliant team worked closely with us to run primary and secondary research. With the valuable employee, and company insights, Twist Lab generated a three pillar approach to the EVP and provided us with an equation to maintain it and to allow our individual departments flexibility to adapt their messaging while still communicating a uniform, consistent, overarching company message. When Twist Lab first presented their findings and recommendations, I immediately sent the message “this is fantastic work.” It was thorough, insightful and delivered on schedule. We then hired Twist Lab to help us with the implementation and follow-up with the research participants.”