Globalization

Problem:

Mango Enterprises is an import/export company focusing on nutritional supplements. Originally, their customer and distributor base was wide in the Middle East and North Africa, but their sales became stagnant. While their current customers trusted them, finding new U.S. brands to export and finding more international distributors started becoming more of a challenge. Additionally, the company’s branding was inconsistent throughout their corporate identity and they needed help creating a consistent universal image.

Solution:

To assist Mango Enterprises with their globalization issues, we started researching U.S. products and brands that we felt would not only be successful overseas but also fit in the existing portfolio that Mango Enterprises currently carried. We helped them find new brands to distribute, and connected them with the companies. To find additional distributors in their desired regions, we conducted global research on the market and identified some potential distributors that could carry the brands Mango Enterprises represented. We developed a color scheme and logo to match the company’s identity. Using this logo and design theme, we created business cards, stationary, envelopes, etc. for the company to use and distribute. We used this same theme and image on the corporate website we developed for them. They now have a completely unified image as well as an expanded product offering and distributor network.

What They Said:

"The services I found at Twistlab Marketing are well beyond the services I expected from an ad agency. Ahmad and the team went into in-depth market research and took it as far as to get us introduced to people in MY industry and utilized their network to turn those introductions into clients of mine. I will continue to use Twistlab Marketing and will always recommend them to my business associates."