Twistlab Marketing is an award-winning marketing agency based out of Salt Lake City, Utah.

15 Creative Messaging Strategies That Can Fuel Rapid Business Growth

December 25th 2019

Getting a message out in the early days of agency marketing simply meant buying ad space in a magazine or mass media outlet. Today's world of marketing is a wholly different situation

12 Tactics For Testing Product Engagement With A New Audience

December 10th 2019

Expansion is one of the most exciting parts of business growth. However, new markets may be significantly culturally different from the company's traditional customer base. That's why a business should have a framework in place to gauge the response of the new audience before it releases its product or starts providing services in that market.

12 Strategies To Keep In Mind When Designing Advertising For E-Commerce

August 22nd 2019

E-commerce platforms have been steadily gaining in online ad revenue share. Their importance has driven advertisers to look at them in a new light and seek to develop new promotional strategies, different from those typically used for social media platforms.

Bridging The Gap Between Marketing And Sales Teams: 13 Actionable Tips

August 19th 2019

Sales, advertising, and marketing are both members of the same family, but many Salt Lake City companies run both departments independent of each other. Data collected from either group is kept separate, and any insight that might benefit the other department is never realized.

14 Things To Remember When Creating 'Explainer' Videos

August 13th 2019

Videos are a common form of content these days, with "explainer" videos being particularly popular. While many of us like to think that it's a piece of cake to create good video content, it's just not that easy. Thought and planning need to go into explainer videos in order to make them most effective and to reach the right audience.

Three Tips For A Better SWOT Analysis

June 19st 2019

Have you ever found yourself in a job interview being asked the dreaded question, "What's your biggest weakness"? Why do employers ask this? Is it to see how people react when pushed out of their comfort zone? Possibly, but the answer also sheds light on an individual's self-awareness. People with a strong grasp on their strengths and weaknesses seem a little more objective and, from what I've seen, are usually more confident in situations and coachable in others. They're typically good at planning a few steps ahead by zooming out every once in a while to recognize opportunities and challenges in their ecosystems. The same applies to organizations.

12 Expert Tips To Help Businesses Evaluate The Validity And Brand Fit Of An Influencer

June 21st 2019

Salt Lake City and global markets alike, using an influencer to market their brand is a great way for a business to gain visibility with new customers. But how can marketers be sure that a potential influencer partner fits their brand—and is trustworthy?

13 Tips To Help Businesses Boost Sales Conversions Through Social Media Marketing

June 18th 2019

For marketers, social media offers platform variety, audiences of billions and ease of use. Studies have shown that 40% of digital consumers use social media to research brands or products and that both Millennials and Generation-Z consider social media the most relevant ad channel. With staggering statistics like these, it’s no wonder many businesses have gone all-in on creating robust social media marketing campaigns.

12 Tips For Building A B2B Marketing Campaign

June 14th 2019

Business-to-business (B2B) and business-to-consumer (B2C) marketing may have similar elements, but there are many important differences that need to be considered to create successful campaigns. For example, with B2B marketing, there are often multiple perspectives to consider, and business clients may be more focused on the bottom line than on a unique experience.

Four Steps To Creating Better Marketing Research Questions

May 31st 2019

For marketers, research is a foundation for sound decision making. Data that's gathered from research can provide direction for new product development, AI, big data and marketing strategies. Good research is designed to answer a single research question. But in order to get there, marketers must first determine the right question to ask.

10 Tips For Businesses Seeking Positive Online Marketing Customer Reviews

May 1st 2019

In an era of frequent social media marketing outrage, the people who are most often motivated to leave a review for a business are those who are dissatisfied. Satisfied Salt Lake City customers, on the other hand, may not always think to share their appreciation publicly.

12 Marketing Agency Pros Share Their Favorite Ways To Surprise And Delight Their Clients

April 29th 2019

Marketing agencies love to wow their clients. A delighted reaction is a sign of a job well-done—and as smart professionals know, delighted clients often give referrals that lead to future opportunities.

11 Marketing Tips For Responding To Negative Online Reviews

April 19th 2019

Customer reviews are among consumers’ most trusted ways to vet a product or service, with 84% saying they trust online reviews as much as they do personal recommendations. Carrying such high trust and being publicly available around the clock, positive online reviews can clearly be a powerful part of a business’ marketing toolbox.

15 Ways Marketers Can Convert Website Traffic To Sales

April 18th 2019

As consumers are more and more tied to online e-commerce technologies, business websites are playing an ever-growing role in the customer-company relationship. Yet, creating an online space that grabs customer attention is only half the battle. It’s vital to success that websites also drive sales.

14 Must-Experience Marketing Conferences For Advertising Agency Professionals

April 12th 2019

Conferences are an excellent opportunity to meet fellow professionals while learning about the upcoming trends within your industry. The best conferences offer a variety of invaluable experiences: High-profile speakers review new ideas or offer insights to learn from, new products and innovations are unveiled, and networking opportunities are plentiful.

13 Ways AI Is Changing The Agency Industry (Or Will Be Soon)

April 10th 2019

Artificial intelligence can bring an efficiency boost to many industries through automated data analysis, fast and efficient processing, and predictive learning systems. There are already several instances of AI systems being implemented in agency spaces, from performance prediction to targeted marketing efforts to better personalization and more.

PR Crisis Management: Agency Pros Recommend Strategies To Weather The Storm

April 1st 2019

Every business has its problems, but no leader wants their private business woes to tarnish their public reputation. Unfortunately, it’s not uncommon for companies—especially larger, industry-leading firms—to have their internal issues leaked to the rest of the world.

Lengthen Your Content's Shelf Life With These 13 Tips

March 29th 2019

Content marketing is a great way for modern businesses to attract and retain customers. To truly reap the benefits, you’ll need to produce content that is relevant and helpful to your target consumers. Otherwise, you’ll only be wasting your time and resources on content that no one will read.

12 Simple Website Changes That Can Boost Your Brand Appeal

March 29th 2019

In today’s digital world, most consumers form their first impressions of a company based on its website. Even businesses with physical locations are often first judged by their online presence. Many consumers won’t even bother with a business whose website is dull, confusing or uninviting.

Agency Professionals Share The Free Demographics Sites They Use For Research

March 27th 2019

Reliable marketing data is crucial for agencies looking to gain a more complete picture of consumers in a particular area. While marketing research can be quite expensive, there are free online resources that detail the characteristics of people living within a defined zip code, providing statistics on consumer spending, demographics, lifestyle and behavioral trends—all of which can help an agency better address their clients’ target audiences.

15 Ways To Ensure Your Agency's Creative Juices Keep Flowing

March 25th 2019

Does customer engagement lead to business success? Sure it does. Engaged customers tend to buy more than an average consumer, and as an added benefit, they advertise on behalf of companies. But is customer engagement enough? Not always. Connections are made with customers every day, but when surface-level strategies are duplicated by alert competitors, eventually, the connection fades away.

13 Tools That Can Help Your Agency Manage Social Media

March 21st 2019

These days a social media strategy is a vital concern for most businesses, particularly agencies. Despite popular belief, implementing a successful social media strategy can be a lot harder than it seems, as it involves a lot of steps that have to be repeated on a daily basis. Many agencies choose to utilize specific tools to get the job done.

Brand It Like You Mean It

February 27th 2019

Does customer engagement lead to business success? Sure it does. Engaged customers tend to buy more than an average consumer, and as an added benefit, they advertise on behalf of companies. But is customer engagement enough? Not always. Connections are made with customers every day, but when surface-level strategies are duplicated by alert competitors, eventually, the connection fades away.

13 Methods For Creating Content That Attracts Traffic And Leads

February 27th 2019

Drawing the customer in is key to growing any business. You can have the best product in the world, but if no one knows about it, it’s not going to sell. Whether it’s presenting industry insights, offering tips or adding a hint of humor, every agency professional has a go-to method for creating effective marketing content that grabs viewers’ attention.

12 Ways To Solve Your Agency's Communication Breakdowns

February 22nd 2019

We’ve all heard many times that communication is the key to every good relationship. The same truth applies to businesses. Lack of communication in an agency setting can lead to missed deadlines, unrealized visions and other easily avoidable issues.

12 Tips To Help Your Wide-Ranging Business Reach Customers In Local Markets

February 19th 2019

Businesses with wide-ranging consumer bases often struggle to reach all their customers. While they want to appeal to their broad demographics, it’s important to personalize marketing for customers in different geographic areas.

Nine Of The Best Outdoor Advertising Campaigns

February 11th 2019

Outdoor advertising has been around for hundreds of years because it’s a proven method of reaching a wide audience. Even in today’s digital world, outdoor advertising is gaining new momentum. According to Nielsen, one in four Americans has posted an image of a billboard ad on Instagram, delivering double exposure for the businesses involved.

12 Content Marketing Trends That Can Help Your Brand Stand Out

January 31st 2019

Content is king for a reason. Standing out from the crowd and building a brand is a challenge in today’s saturated market. What people experience when they encounter your brand for the first time not only needs to be attention-getting, but also what they should expect to find going forward. When it works well, marketing content can drive consumers to seek out more information about your company by heading to your website.

15 Unique Ways To Use Video To Boost Audience Engagement

January 30th 2019

Effective customer engagement is the driving force behind drawing people in the first time, keeping them coming back in the future and holding their loyalty to your brand. Recently, video has emerged as one of the leading ways to reach and engage an audience—especially online. On Facebook alone, over 500 million users watch videos every day.

15 Challenges Marketers Faced In 2018 (And What They Learned)

January 28th 2019

The marketing landscape is ever-changing, and it can be difficult to keep up. Even if you’ve been in the industry for years, there are always new trends emerging and methods evolving.

14 Agency Professionals Share Their Biggest Business Goals For 2019

January 24th 2019

The new year is a time to set new goals. Many business owners do this by reflecting on the past year, asking themselves what worked and what didn’t. This isn’t a process that you can do alone, though; your goals will impact your entire team, so it’s crucial to get their thoughts and, more importantly, their commitment.

14 Key Functions Of Google Analytics Agencies Should Be Using

January 22nd 2019

It’s undeniable that Google Analytics (GA) has become a large factor in current marketing strategy development. As such, it’s no surprise that most successful marketers are familiar with the program. Yet, that doesn’t necessarily mean that marketers truly know how to fully optimize the data it provides.

11 Strategies For Keeping Viewers Engaged After A High-Profile Ad

January 18th 2019

Some of the biggest sports events of the year are already upon us, with families and friends eagerly donning their jerseys, setting up snacks and getting ready to watch the games and ads. In fact, particularly on Super Bowl Sunday, some people tune in just to see the special, spectacular ads.

Launching A New Product? Here Are 16 Tips For Effectively Testing It First

January 14th 2019

As a business, you want to provide the highest-quality products and services to your customers. To make sure the launch of a new offering goes smoothly, it’s essential to thoroughly and effectively test it first. That way, if any issues arise, you’ll have time to revise without risking your reputation.

16 Agency Professionals Share The Biggest Challenges They Faced In 2018

January 8th 2019

The start of a new year is a great time to assess the challenges faced and the milestones reached in the last year. Doing so can help agency professionals set up for further success in the new year — it is important to learn from things that didn’t go so well and to build confidence through celebrating well-earned achievements.

12 Creative Ways Agencies Can Adapt To Tighter Data Management Policies

January 4th 2019

Businesses of all sorts depend on consumer data to deliver more personalized, engaging brand experiences. However, new policies, such as the European Union’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), are holding businesses to a higher standard of how they store and use that personal data.