Twist Lab

Our Lab

Twist Lab, based in Salt Lake City (SLC), is an award-winning strategic consulting and communications agency. Since 1999, we have partnered with organizations committed to creating meaningful impact. Our work helps businesses, small and large, unlock growth, strengthen their brand, and compete on equal footing with larger corporations. 

We position ourselves first as a strategic consulting agency, similar in spirit to leading management consultancies. We start with strategy—defining brand messaging, vision, and the look and feel behind a brand. From there, we apply these foundations through integrated marketing communications (IMC) or public relations strategies externally, and employee value propositions (EVP) internally. Finally, we bring these strategies to life through execution across corporate training, online identity management, customized SEO assistance, and other services tailored to client needs across Utah and beyond.

After an organization and leadership change, I contracted with Twist Lab to craft an updated Employee Value Proposition to understand what employees love, what they believe about the future, and why they stay – and with this understanding develop messaging intended to increase recruiting and retention efficacy. Their brilliant team worked closely with us to run primary and secondary research. With the valuable employee, and company insights, Twist Lab generated a three pillar approach to the EVP and provided us with an equation to maintain it and to allow our individual departments flexibility to adapt their messaging while still communicating a uniform, consistent, overarching company message. When Twist Lab first presented their findings and recommendations, I immediately sent the message “this is fantastic work.” It was thorough, insightful and delivered on schedule. We then hired Twist Lab to help us with the implementation and follow-up with the research participants. Wendy Steiner, People Systems Manager, Intel Corporation

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