Gary Kennedy, CEO of RemedyMD and former president of Oracle USA wrote: “Ahmad has a unique combination of technical, sales, and marketing skills. Very few people are able to bring together their skills in a way that sees a problem from all three perspectives as Ahmad does."
Ahmad’s interest in human behavior stemmed at a very young age. His wide variety of interests and involvement in sports and other extracurricular activities put him in touch with people from many walks of life. These experiences enabled him to see the world from many different perspectives and through the eyes of many different cultures.
In 1993, Ahmad volunteered as a summer intern at a computer store where he learned the mechanics of a computer from both hardware and software perspectives. He also learned Logo and Basic for Mac and continued to learn design software and technologies as they became available. In the summer of 1994, Ahmad and a few childhood friends cleaned out the storage room of a video rental store. The agreement they had with the owner was that if they cleaned out the storage room, they could fill the empty space with their new business... a computer repair store. The young children marketed their computer store in all the local businesses and started fixing the neighborhood’s computers for a flat fee, regardless of the problem. In 1995, Ahmad volunteered for the Meridian Hotel and created a database system for them. They used this system to keep track of all the kitchen inventory that came in and out of the storage unit. Ahmad built his first website in 1996 which was presented on behalf of his school in California. That year, he also grew his interest and developed his skills in basketball significantly. Through developing his abilities and leadership skills, he was accepted on to various teams over the next few years including his high school team, the Al Riyadi (formerly known as Al Jazeera) professional team, the team representing the City of Amman, and the Junior National Jordanian team.
At the age of 16, Ahmad moved to Utah to attend Brigham Young University, initially to study Management Information Systems. He worked for the Center for Instructional Design as a developer for BYU's Online and Independent Study Courses. After 2 terms in that field, Ahmad met and worked with a professor in the Communications and Advertising department. This contact and mentorship helped him realize his true passion for marketing and understanding human behavior. Ahmad changed his area of study that year and was admitted into the Advertising and Marketing program at BYU. During that time, he still worked for the Center for Instructional Design as a project manager overseeing the building of the courses while adding graphic design, video, and programming to his responsibilities. Ahmad continued his education at Utah State University where he received a Masters in Business Administration and at the University of Utah where he received a Certificate of Web and Print Design.
Ahmad worked for several companies after graduation where he had several opportunities to work with highly regarded individuals and revolutionary thinkers. He was able to add many skills to his portfolio by working for companies like Marriott and Enterprise Rent-a-Car where he learned to apply many of his foundational business acumen, the importance of customer satisfaction, and servant leadership. He also worked for RemedyMD where he was one of the first employees hired and so was able to learn entrepreneurial skills and thought processes from some of the best leaders in the world. His experience at Digi International taught him how to manage very large caliber accounts like Halliburton and NASA as well as an extremely long sales cycle. Most recently he acted as the Director of International Sales and Marketing for Nutraceutical Corporation where he applied all his previous knowledge, but found out how differently business is conducted in various parts of the world. Ahmad is also asked to teach management, communications, business law, and graphic design courses on a part time basis at local colleges in Utah. Ahmad brings elements of his experience in to the day to day operations of the company by being directly involved in most aspects of Twistlab Marketing. The culmination of this experience in both technical and people-focused backgrounds has led Ahmad and his team in being leaders in their industry. His mastery of technical skills along with his understanding of people have allowed him to develop lasting strategies for and relationships with the businesses he consults with. He is teachable and straightforward with a strong desire to provide a quality product for a fair price. This, along with his standard of ethics and morals, keeps the company's customers coming back. He can say with pride and humility that Twistlab Marketing has an excellent track record in customer service and hopes to continue bringing value to businesses through the company's services.
Utah advertising agencies need a mix of business knowledge, entrepreneurial thinking, integrity, honesty, and quality in order to serve their customers well. Twistlab Marketing can confidently say that it portrays these traits in its daily business and separates itself from other Utah advertising agencies by focusing first on the success of its customers. Ahmad is a critical part of this strategy, and Twistlab Marketing is founded on his vision.